Activate Your Brand Inside Fortnite’s Most Played UGC Games

We operate Go Goated, Murder Mystery, and Bed Wars, reaching millions of players every day through native in-game activations.

Fortnite Brand Integration Case Studies

  • Popeyes x Murder Mystery Fortnite Integration. Fortnite fast food integration.

    Popeyes

    Objective

    Drive awareness of Popeyes’ new Pickle Menu among Gen Z gamers by integrating the brand directly into one of Fortnite’s most played experiences.

    Activation

    • Custom replica Popeyes restaurant built inside the Murder Mystery lobby
    • Wearable pickle-themed cosmetics
    • Real-world promo unlocked in-game

    Results

    • 62.1M+ Total Impressions
    • 17.1M+ Engagements
    • 429,000+ players visited the activation
    • 621,000+ minutes spent engaging
    • 3M+ organic shortform views
    • Community-led petition to bring back Popeyes

  • Crocs x Go Goated Fortnite gaming brand Integration. Apparel Fortnite integration.

    Crocs

    Objective

    Reach Gen Z gamers and launch the Fortnite x Crocs collab through a native campaign inside Fortnite UGC experiences.

    Activation

    • Integrated into Heroes Go Goated
    • Introduced “Sports Mode” speed boost mechanic
    • Branded Crocs back bling available in-game

    Results

    • 29.5M+ Impressions
    • 2.6M+ Crocs Cosmetics Claimed
    • 1,191,714 Active Players Reached
    • 1,581,020 Minutes of Gameplay

  • Tetris x Color Climb Fortnite Gaming Integration

    Tetris

    Objective

    Introduce the iconic Tetris brand to Fortnite players through a native gameplay integration that encouraged repeat interaction to drive traffic to the Tetris mobile app.

    Activation

    • Integrated Tetromino blocks directly into the Color Climb gameplay loop
    • Custom Tetris back bling players could unlock and equip
    • $40,000 influencer-led tournament
    • Multi-week activation, with Epic Games promotion

    Results

    • 153.3M+ Tetrominos Climbed
    • 108.2M+ Game Thumbnail Impressions
    • 2,748,360 Tetris Back Blings equipped
    • 8,022,400 Minutes Played

  • Versace x Murder Mystery Fortnite gaming brand Integration. Apparel Fortnite integration.

    Versace

    Objective

    Drive awareness for the Versace Mercury shoes among Gen Z gamers inside Fortnite.

    Activation

    • Integrated into Murder Mystery, one of Fortnite’s most played UGC experiences
    • One player per round could unlock and equip the Versace Mercury shoe cosmetic, reinforcing exclusivity
    • Prominent lobby integration that players visited between rounds

    Results

    • 63M+ Total Impressions
    • 1.1M+ Versace Mercury Back Blings Claimed
    • 501,681 Unique Players
    • 29,486,000 Minutes Played

  • Puma x Man City x Go Goated Fortnite gaming brand Integration. Apparel Fortnite integration.

    Puma & Man City

    Objective
    Drive awareness for Manchester City’s Premier League title and the new Puma kit through a one-week integration inside Fortnite.

    Activation
    • Integrated directly into Go Goated, one of Fortnite’s most played UGC experiences
    • Branded Manchester City and Puma kit placements inside the Go Goated lobby, one of Fortnite’s highest-traffic areas

    Results
    • 224.4M+ Total Impressions
    • 5.4M+ Unique Players Reached

  • Valentino Beauty brand in Fortnite integration

    Valentino Beauty

    Objective
    Drive awareness and engagement for Valentino Beauty during a Black Friday campaign inside Fortnite’s most popular roleplaying game.

    Activation
    • Custom Valentino Beauty store built inside Mall, a fan-favorite Murder Mystery map
    • Players could complete a quest to unlock limited-time in-game rewards
    • Custom Back Blings inspired by Valentino’s Born in Roma fragrances

    Results
    • 5.2M+ minutes engaging with Valentino Beauty
    • 93 seconds of engagement per player, per day
    • 429k+ Players Entered the Store
    • 249k+ Valentino Quest Completions

  • Epic Games

    Objective
    One of 10 selected studios that partnered directly with Epic Games to drive awareness for the launch of Fortnite Chapter 7 through a custom experience built with official assets.

    Activation
    • Built a custom Murder Mystery map, Treehouse, using official Chapter 7 assets
    • Month-long activation designed to introduce players to the new Chapter

    Results
    • 205k+ Daily Active Players
    • 15M+ Total Plays
    • 4M+ Organic Shortform Views

  • Vaseline Unilever Gaming Fortnite Integration

    Vaseline

    Objective

    Drive awareness and measurable player interaction in Fortnite for Vaseline’s new sunscreen designed for gamers.

    Activation

    • Integrated across Go Goated Zero Build and Heroes Go Goated
    • Lobby placements + in-base billboards
    • Branded back bling enabled
    • Reskinned Vaseline Fortnite Item

    Results

    • 10.9M+ lobby impressions
    • 5.1M+ billboard impressions
    • 207K+ unique back bling enables
    • 9.5M+ minutes played

  • Why Good Gamers?

    Good Gamers is the most popular Fortnite studio, operating a portfolio of hit games across multiple genres and delivering proven brand integrations inside experiences players already love.

    - Creators of 3 of Fortnite’s Top 10 most-played games

    - A diverse portfolio of hit games built for any campaign objective

    - 55M+ minutes of playtime in January 2026 alone across our games

    - 8 successful brand campaigns executed

    - 88K+ engaged community members on Discord

FAQ

  • Brands integrate through limited-time quests, branded cosmetics, map takeovers, and in-game placements inside high-traffic UGC experiences like Go Goated, Bed Wars, and Murder Mystery.

  • Building a custom Fortnite Creative experience from scratch requires significant time, cost, and ongoing marketing to achieve discoverability. Good Gamers removes this barrier by enabling brands to integrate directly into some of the most-played Fortnite Creative games

  • We can place your brand in a high-traffic, violence-free zone where players can visit and explore your experience peacefully

  • Absolutely. Good Gamers only integrates brands in ways that preserve and enhance the core gameplay loop.

    We will not launch an integration if it risks pulling players out of the experience or negatively impacting how the game is played. Every activation is designed to feel native to the game, add value for players, and generate positive brand sentiment through voluntary engagement.

  • Fortnite Creative is effective for both endemic and non-endemic brands.

    Good Gamers has successfully partnered with brands across food, apparel, luxury, entertainment, and beauty, tailoring each integration to fit naturally within gameplay.

    The key factor is not the category, but how well the brand aligns with player behavior and in-game incentives.

  • Brands can expect a comprehensive set of performance metrics, including total impressions, branded engagements, time spent in branded areas, time spent wearing branded items, total unique players reached, and total plays.

    These metrics provide clear visibility into both scale and depth of engagement, allowing brands to understand not just how many players were reached, but how meaningfully they interacted with the integration.

  • Good Gamers handles the entire development process in-house, including 3D modeling, environment design, UEFN scripting, gameplay logic, and live deployment.

    No UEFN studio operates a larger combined audience, total playtime, or total plays across Fortnite Creative, and Good Gamers has partnered with more brands and IPs at this scale than any other studio. This experience allows integrations to be built efficiently, safely, and directly into proven live games.

  • Yes. In addition to development, Good Gamers can support campaign amplification through creator and influencer campaigns, custom trailers, and launch support.

    This ensures brand integrations are not only experienced in-game by large audiences, but also extended across social platforms to maximize reach and awareness.

Ready to activate your brand inside Fortnite’s most played UGC games?